the creative business plan

marketing doesn't have to be hard

you just need a friend to show you how

marketing isn't hard or scary                                         

you just need a friend to show you how 

marketing isn't hard or scary                                         

you just need a friend to show you how 

Most Saturdays, I photograph weddings. The rest of the time you can find me balancing working from home and snuggling my daughter. As a wife and mama, it was important to me to find balance between having a thriving business and living the life I truly wanted. For me, this looks like being present and spending a ton with my family while still bringing in a sustainable income for my family (& more!). 

I have always been a community over competition type of gal. I am passionate about helping other photographers create and scale their own businesses in a way that makes your heart happy outside of business.

Before I was a photographer, I worked in sales for Marriott. Through photography, I found my love of marketing. I could talk about marketing ALL.DAY.LONG. When I started coaching photographers, I wanted to do it all, teach everything I knew. Eventually I decided organic marketing was where my heart was at and what I really wanted to share non-stop. 

Charley Van Amburg

wedding photographer, podcaster,
and marketing coach for photographers

you;re marketing bestie

The Creative Business Plan is an online course designed specifically for photographers. This comprehensive course guides you through strategic methods to market your business to your ideal clients without relying on expensive ads. You are going to get proven, organic and sustainable marketing strategies, covering SEO and Google optimization, blogging techniques, Pinterest utilization, and relationship marketing.

But that’s not all because generating leads is only part of the process.That's why the course goes beyond marketing tactics to show you ways to stand out in a saturated market and effectively convert leads into booked clients.

Increase your leads + book more clients

The Creative Business Plan

Organic marketing course for photographers

Are you struggling to market your photography business? Frustrated by the lack of quality leads, over get ghosted by your dream clients, and tired of feeling lost in a sea of photographers? 

learn more about the course

"I was scared to invest, but it ended up being exactly what my business needed. I was at a point where I just didn't know how to take my business further and Charley helped lead the way!"

Andrea M.

Let's think about it, any other job would give you training and teach you how to do the job. Why do we try so hard to figure things out all by ourselves when it comes to our own businesses? We all just need a helping hand and guidance. I'd love to help create a customized coaching plan to help you with the growth of your business.

90 minute coaching call - $175
One on one video coaching call customized to your business needs
VIP Days - $750

The customized help you need

One on one coaching

learn more about coaching

"Charley is one of the most talented people ever. I am very grateful our paths crossed. She cares so deeply about all her clients, ensuring they are educated and helped. She feels like a friend and just simply helps your needs in your business. Nothing is off the table, very detailed and smooth execution of business details. If you're already a photographer for a few years or a new photographer, there is something for you. You can tell she loves what she does. I would highly recommend Charley to anyone for any type of mentorship from her!"

-Molly C

finding balance between life and business

The Creative Business Plan Podcast

Tune in each week for conversations about business for photographers. My goal is for us to get past the hustle mindset and find balance between our business and lives. I love giving you actionable strategies that you can start incorporating into your business right away!

listen on your favorite platform

wedding day shot checklist

free download

get the download now

A great investment guide is the key to converting inquiries into phone consultations and clients as well as steamlining your inquiry process.

You will get two options of customizable Canva investment guide templates that are 8-10 pages long and are easy to fill out with your businsess's information and gorgeous photos! 

The wedding investment guide template

learn more about the template

marketing business coach for photographers


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